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Showing posts from June, 2021

Why UX Research is must in FinTech Industry

  In the FinTech Industry, user experience (UX) is critical. The FinTech business has evolved dramatically in recent decades, and the advent of new interface technology has meant that the user experience has become an important aspect of consumer engagement. For many FinTech companies, ensuring that their potential consumers have a positive user experience, whether on a desktop or a mobile device, is critical to their success. It's simple: consumers will not become customers if they find your website or app obnoxious or bothersome. The correct user experience might mean the difference between success and failure in today's competitive FinTech market. In this essay, I'll deconstruct the user experience and explain why it's so important. If you were to ask a typical UX designer to pick their top five favorite types of projects to work on, "digital financial services platform" would almost certainly not be among them. Not even in the top twenty, let alone ...